Christopher L. Morton
• Marketer •
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Multi-talented marketer, instructor, presenter, courseware developer, technical communications and documentation specialist, technical writer, webmaster and software evangelist. Broad knowledge of PC software and hardware, current players and trends. Unique understanding of user base, from neophyte to Information Technologies professional. Experienced courseware developer, macro programmer and overall PC expert with comprehension of programming logic. Team leader with outstanding technical skills and proven performance. Extensive copywriting, typesetting, computer graphics, prepress layout and broadcast experience in marketing, advertising and direct sales. Microsoft certified.
Expert–Microsoft Windows NT 4.0 Server & Workstation, Windows
registry database, Microsoft Windows 98, Microsoft Windows 95, Microsoft Windows 3.1,
Adobe PageMaker, Microsoft PowerPoint, MS-DOS, WinBatch, scripting, batch files,
page layout, editing, commercial printing liaison.
Advanced–Microsoft Windows 2000, Microsoft Windows for Workgroups, Microsoft Word for Windows, Microsoft Office, HiJaak, computer graphics, digital scanning, PC hardware, Windows GUI.
Acquainted–Adobe Photoshop, Microsoft Visual Basic, Macromedia Dreamweaver, Microsoft Project, dBase, AutoCAD, many others.
Hewlett–Packard Company, Roseville, California, 2002–present
Technical Analyst IV—Write online web services software documentation for J2EE applications deployed on HP's worldwide UNIX servers. Introduced several installation guide (IG) template changes. Cross-check documentation steps with system test and production support staff to verify accuracy of steps and continuity between disparate software components and their respective IGs. Led effort to revise IG process with team members. Created several WinBatch macro scripts to automate IG creation process. Wrote and maintain GetURL, a Windows utility used throughout each day by most departmental staffers. Reinstalled all J2EE-based software on system test departmental UNIX servers during campaign to match environments between domains.
The Analytical Group, Inc., Scottsdale, Arizona, 2000–2001
Marketing Communications Manager—Wrote and produced multiple software manuals, online software help files, PR releases, direct mail and other marketing collateral for marketing research software / services firm. Conducted a thorough updating of company website using Microsoft FrontPage. Contributed numerous suggestions to enhancing installation and user interface of company-produced software. Wrote code for remote detection of illicit users of company software products. Enhanced company software product line through personal knowledge of free source code programmers could incorporate into product.
Learning Tree International, Inc.,
Los Angeles, California
Instructor / Seminar Leader / Courseware Developer / Content Expert, 1996–2000
Senior instructor—Network-based, five-day Microsoft operating system courses held nationwide for IT professionals. Exceedingly high student evaluation GPA for 1998 and 1999. Overcame cultural differences to receive perfect score in Stockholm, Sweden. Courses taught:
Course 160–Windows NT Optimization and Troubleshooting: Hands-On
Course 455–Windows NT 4 Workstation and Server: Hands-On
Course 153–Windows 95 Support and Networking: Hands-On
Conducted successful onsite courses for Exxon International, The Boeing Company, Dow Chemical, Nortel, Sprint, Navajo Indian Health Services and others. Programmed WinBatch utilities and advanced, network batch files for use in classroom and for distribution to students. Expert tip author and technical editor for Windows 95 Computer-Based Training product.
Seminar leader—“Windows 95 Power Seminar” nationwide tour, 1997. Authored seminar course content and created animated, audio / visual PowerPoint presentation with embedded WinBatch macro scripts. Seminar mailer copywriter. Creative problem solver.
USA GroupTRG, Inc., Phoenix, Arizona
Courseware Developer / Trainer, 1996
Courseware developer—Created custom, Microsoft Word publishing solution comprised of original WordBasic macros for educational software line. Wrote technical documentation for internal distribution.
Mastering Computers, Inc., Scottsdale, Arizona
Editor-In-Chief / Lead Seminar Trainer / Courseware Developer, 1992–1995
Featured speaker / trainer / marketer—Sixty-city Inside Windows annual seminar tour. Average 600 attendees per city. Generated $20,000 weekly in product add-on sales throughout year. Maintained near-zero refund level in keeping with guaranteed satisfaction policy. Personal performance directly resulted in repeat seminar attendance. Sessions included:
Advanced Windows Optimizing & Troubleshooting
Introduction to Windows
Networking Windows Windows NT 3.5 Overview Windows NT vs. Win95 Comparison
Introduction to the Internet Featuring Windows Windows Q & A Open Forum
Courseware and software developer—Wrote and regularly updated seminar materials. Integrated PowerPoint with multimedia tools and automation utilities. Recognized need and programmed Windows-based installation program for Resource Center Disk, a hand-picked collection of shareware and freeware. Edited tips and performed software testing for Tip-A-Day, a commercial Windows training aide. Provided end-user support.
Author, editor-in-chief and production technician—Developed artwork, researched, wrote and produced monthly Windows Tips & Secrets newsletter. Author of Opening Windows and Advanced Windows Tips & Secrets books, updated annually. Initiated, researched and wrote subscription renewal report for management. Managed assistant editor and research assistant. Trained succeeding managing editor.
Crossover Technologies, Inc., Glen Arbor, Michigan
Founder / President, 1988–1992
PC reseller/consultant—Managed staff of three. Offered PC sales, consultation, systems integration, training, maintenance and service for large and small companies. Most notable account: Weyerhaeuser Corporation. Specialized in Windows applications and office networks with focus on desktop publishing. Authorized reseller for Aldus, Autodesk’s AutoCAD and Novell NetWare. Met rigorous training and certification standards for each product.
Award-winning marketer—Conceptualized, wrote and produced creative, desktop-published print advertising. Lead / inquiry solicitation and color advertising campaign award-winner. Received creative marketing recognition from Aldus and Autodesk. Produced scripts and acted as TV and radio advertising talent. Procured marketing rights, then rewrote, edited and expanded documentation for AutoCAD add-on, ProtoCall. Designed, produced and placed single ad, drawing software sales from the U.S. to the Middle East.
Instructor—Courseware developer and instructor for Lyondell Petrochemical Corporation private seminar. CorelDraw!, Microsoft Project and Beginning Internet instructor for CompUSA. Courseware developer and instructor for electronic publishing course at vocational education center.
Editor—Served as contributing or technical editor for the following publications, with several cover story credits:
Ziff-Davis Publications’ Windows Sources.
ZD Journals’ Windows NT Professional, Exploring Windows NT, Inside Microsoft Windows 95, Inside Microsoft Office 95 and Inside Microsoft Windows: Networking Edition.
Microsoft Corporation’s Windows 3.1 Getting Started and Windows 3.1 User Guide software manuals.
Que Corporation’s Using CorelDraw! 5.
Beveridge Business Systems’ 200+ page sales training manuals.
Photographer—Credited with cover photos for two quarterly editions of Seaway Review, a trade publication. Numerous advertising photo shoots for Northeast Oil Reporter, a monthly trade publication.
• Graphic artist—Newsletter layout for many publications, including the monthly The Graunke Report~Windows Tips & Secrets and the self-produced PC Deadline and CADre newsletters. Advertising design and layout for Seaway Review, Northeast Oil Reporter and Traverse, the Magazine. Designed B.B. King concert handbill, now in an exhibit at Cleveland's Rock 'N' Roll Hall of Fame.
WinBatch contract programmer—Programmed custom WinBatch utility to automate batch-process scanning of multi-page legal documents in Adobe Acrobat for Tulsa-based software patent attorney.
Microsoft software tester—Windows NT 3.5, Windows 95, Windows for Workgroups, Windows 3.1 and MS-DOS 5.0. Frequent contributor to company’s Product Wish Line.
• Speaker—Michigan Business Education Association, Western Michigan Electronic Publishing Exposition and Michigan Association of Governmental Computer Users conferences. Topic: Microsoft Windows.
Learning Tree International, Inc., Los Angeles, California,
Certified by the American Council on Education ( ACE ) in Windows NT Systems & Networks.
Mindworks Professional Education Group, Scottsdale, Arizona, 1995
Microsoft Windows NT Server / Workstation training / precertification.
Developers’ Tools Forum, Seattle, Washington, 1991
One-week programming conference: Visual Basic, Microsoft Office applications.
Adam Green dBase Seminar, Evanston, Illinois, 1987
One-week dBase programming conference with leading database authority.
Northwestern Michigan College, Traverse City, Michigan,
Computer programming, business administration.
University of Wisconsin, Madison, Wisconsin,
Past member, Society of Technical Communications.